Updated: Dec 21, 2021
Christmas can’t come any closer, can it?
As you think about the festive ideas you’ll be bringing into family’s homes or the marketing campaigns you’ll be doing to boost your cafe’s brand on social media, you might want to consider making it extra celebratory for your own cafe by having a special Christmas blend.
There is something about the holidays that makes everything feel limited or special in nature.
It is easily one of the best times of the year. But it has always proved to be a challenge to capture coffee lovers’ or casual drinkers’ attention since they are bombarded with several holiday promotions.
In our previous article, we mentioned how releasing a Christmas blend caters to the festive mood of people who are keen to celebrate. These blends create a sense of rush and exclusivity - as if now is the only chance they can get a hold of your drink. And if done right, they will come back next year wanting for more.
What could be better than a holiday blend? Nothing. Should your cafe have its own one? We think so.
Here we take a look at what makes a good Christmas blend so merry and festive that will make your brew extra special this season. You might be inspired by some of the blends, too.
Blends can create a new product
With special blends, you can create a unique product that might just open your cafe’s appeal to an entirely new market on top of your current loyal customers. For consumers who roast their own, they will appreciate the creative process that goes with trying a new blend. You might discover a blend that can bring something to your year-long menu that you haven’t tried before - it’s your own eureka moment. By creating different and seasonal blends, you are introducing customers to new combinations or variations on what they would usually go for.
Blends allow you to explore different flavor notes in a holiday coffee
Holiday coffee will always vary for each roaster. In the summer, you get to create blends that have lighter roasts which are known to have fruity and floral flavors. Meanwhile at the end of the year, cold, winter blends are known to have deeper and richer flavors in the likeness of chocolate with warm spices to them like cinnamon. There will be medium to dark roast in this category.
Take a look at Larry’s Rockin’ Holiday Blend which includes notes of chocolate-covered cherry cordials along with some chestnuts roasting in them. This blend comes in sweet and rather complex - a good combination that can be paired with a windy Sunday morning after a family dinner with dessert.
In the beans department, you might also be inspired by Barnie’s CoffeeKitchen Santa’s White Christmas Ground Coffee or Grumpy Mule Coffee Beans. These are the kinds of coffee that soothes your souls - and your customers’ too - after a long, dreary year. These blends are known to have smoky tasting notes that come with a rich, creamy and smooth aroma that gives coffee lovers a sense of relaxation, calmness and freedom amidst a busy and hectic world.