Customer Engagement is the Missing Piece

This past week, I visited a few specialty coffee shops. Some major reasons I have for frequenting a café include staff, their hospitality, behavior, and culture. This is why I’ve always had the interest in observing the behavior of the staff—from the Barista inside the bar to the Managers, and to the ones out on the floor. There’s a lot of talent inside the bar, no doubt, but a disconnect between the customers and the staff has been a common theme. There was simply minimal to